Thursday, December 10, 2009

Mostly, the TV Networks Pimp for the AKC


Canine freaks make for quick laughs, easy action, and good television ratings.

The AKC was invited by NBC television's Today Show to put on a spokesperson to talk about the U.S. showing of Pedigree Dogs Exposed on BBC America.

Of course they declined.

And how could they not?

What the American Kennel Club has done to dogs is truly indefensible -- dogs that cannot breathe, that cannot walk, and that are so inbred that breed after breed of dog is now little more than a cancer bomb with legs, liver dysfuncion with fur, hip dysplasia with a tail.

When asked about such things, the American Kennel Club shrinks away like a salted slug, as they did earlier this year when ABC's Nightline television show tried to get them on camera.

The AKC will not talk about dogs in an open forum with veterinarians, working dog men, and genetic experts to call them out on their nonsense.

And why should they?

After all, all of the television networks will come mewing back to them in February when the Westminster dog show is in full swing.


Earlier this year, Matt Lauer gave the AKC a lot of free Westminster publicity.

Consider The Today Show. They gave Pedigree Dogs Exposed about 3 minutes this morning, and had a nice interview with James Serpell from the University of Pennsylvania, but earlier this year this same TV show had all four of their morning anchors up at Westminster trotting around the ring with a quad of strange-looking dogs.

This is how it goes with American TV.

Every year the American Kennel Club gets millions of free advertising dollars from Westminster Dog Show puff-pieces and from televised dog shows which now seem more numerous than ever.

Why? What's going on?

The simple truth is that American television networks are in a "race to the basement" as far as production costs are concerned. With 100 channels and the Internet too, fewer advertising dollars are chasing more and more media outlets.

The result is that television is now crammed with low-cost talking heads, pontificating popinjays, and cocked-up reality shows in which faded stars and wanna-be celebrities contrive personal dramas in order to get, or keep, their name in lights.

You want investigative journalism? Then you better pray that American networks buy more already-produced investigative piece from overseas, because American journalists are no longer in the business of finding or reporting news -- they are in the business of re-writing press releases and sending news crews down to Florida in order to see if they can locate one more Tiger Woods mistress.

So will showing Pedigree Dogs Exposed on American television shudder the keel of the AKC? I would not count on it.

Remember that for the dog show world, breeding dogs solely for looks and not for health or function, is a religion.

My Catholic friends did not become Buddhists because a news show ran a story about a few pedophile priests.

They did not stop taking Communion when it was revealed that archbishops across the country had known of, and hidden, hundreds of pedophile priests for decades.


NBC Today Show host Meredith Vieira gave the AKC a lot of free publicity (2009).

That said, a great deal of evil has died the death of a thousand cuts, and every little bit helps.

Though the old media of television is not likely to force change, the new media of the Internet may yet get the job done.

2 comments:

Retrieverman said...

The press release the AKC gave the Today Show was a joke and half. I can't even tell you want it meant. It was just gibberish!

In Britain, the BBC is the news organization that virtually everyone watches. In America, we have a very fractured news audience. Because of this, I can't think of any channel on which this could be shown that would have the same effect that it had when it was shown on the BBC in Britain.

Further, because it is British, I don't know whether American audiences would get as angry. I mean not only does Britain have a different registry, it has different popular breeds (like Border terriers and Cavalier King Charles spaniel) and different lines of the same popular purebreds (their goldens look like Maremmas).

It would be nice to have an American version, which had the AKC in the crosshairs, but the AKC won't talk.

I think the AKC's puppy mill connections are the place to start for an American version of this documentary.

Yes, dog shows are heavily promoted here. My initial (and very wrong) thoughts were to have this documentary appear on Animal Planet. Then I remembered, Animal Planet has a dog show on every Saturday morning!

Pai said...

All you need is for some undercover reporters to tape the AKC reps at the puppy mill auctions encouraging millers to register their stock with them. There is NO way the AKC could spin their way out of it, and I believe that -would- outrage a lot of people. Get some nice shots of the Hunte folks in their special Westminster box, too.