![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhddxwxIu-Y_Xl7xaQt4HGbbN6e3zOJ0d51AL6PIMguh1MtOUvVdFULqWzCymWNdLvHczmalCJBWoEIv5tA1P4F5LOh-ujftJFYTL2lb0deN2ZsfmizRH051lPjcB0xQfxAAbrD/s400/petchow1.jpg)
The visuals were a killer (pun intended)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjI_oEu6RNV2f9KCi3Bhfz_AMTScrUrD1uyyylRVs1mLk4NRDX-8xQ6hIu1kCp-tWND6oj87LIKZSmrscm1Qu-wfpk8JW4753gwY0snIIOlUGmKzO9EPiZY0GsLBfzazkXj83B8/s400/petchow2.jpg)
In very small letters, underneath that it said "Rat Poison."
The video is not embeddable, but you can see it here, and read the transcript below:
[Open on Hank Petchow running through the snow with his dog Shep ]Hank Petchow: Come on, Shep! Here we go!
Voiceover: Like most dog owners, I really enjoy playing with my dog.
[ cut to interior, Petchow household ]
Hank Petchow: Hi! I'm Hank Petchow. I love my dog, and I love taking care of him. But as much as I like feeding ol' Shep here every morning, there's some animals I'd rather not feed - rodents, mice, rats. I hate them. That's why I developed this. Petchow Brand Rat Poison. Petchow's the only rat poison deadly enough to carry my name - Petchow. And Petchow's the most powerful rat poison on the market. In fact, it's so strong, it could easily kill an animal much larger than any rat you'll ever see - instant. And rats love Petchow's big meaty pieces. [ Shep jumps up to the bowl of rat poison ] Whoa, no, Shep! That's rat poison! [ moves Shep ] Just add water for a hearty poison gravy that no rat can resist. He'll be dead on the spot. Right, Shep? [ Shep barks and moves closer to the rat poison gravy ] Whoa, Shep! Down, boy, that's not for you! [ laughs ] So, if rats are your problem, choose a name you can trust. Petchow. Just look for the rat poison with a picture of ol' Shep on it.
[ show two dogs sitting on each side of the Petchow package ]
Jingle: "Petchow. Arf arf. Petchow. Arf arf. Petchow. Arf arf. Rat poison."
Announcer: Petchow. The one they can't resist.
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