Friday, March 26, 2010

Caroline Kisko Continues to Damage the Brand

Kennel Club spokesperson Caroline Kisko really has to go. She is a proven liar; a small fact I have demonstrated in previous posts. It's hard to do press when you lie about core issues, and it's so easy to prove that you lie. A small problem!

Perhaps as serious as Ms. Kisko's casual relationship with the truth is the fact that she appears to be incompetent at her press job.

Only she could take a silly PeTA bus poster (put up at only two locations) and turn it into newspaper fodder on two continents (see here and here and here).

Now veterinarian and columnist Peter Wedderburn is shaking his head in amazement, noting that PeTA actually has a point, and going so far as to highlight it; Pedigree dogs really are not as healthy as cross-bred dogs!

Thanks Caroline Kisko! No one has done more to show the degree of entrenched inbred thinking going on at the Kennel Club than you have. How could anyone mishandle the press to this extent and still hold a press job? Amazing!

Of course the thing that makes this doubly comic is that it reminds us that the Kennel Club is not only built around eugenics theories, but that Caroline Kisko herself has a BNP member snuggling up next to her in the bedroom.

Perhaps the Kennel Club needs to "do a Costanza" and go in the opposite direction from whatever direction Caroline Kisko is headed, and see if they might achieve some messaging success that way?

Just a thought...

Of course, the real problem may be above Kisko. The buck has to stop with Ronnie Iriving, doesn't it? I have always thought the real litmus test for Kennel Club change is the departure of Caroline Kisko but, perhaps the change needs to start right at the top....


1 comment:

nofiron said...

I've seen that many times and I Always laugh!!
Kennel Club, try the opposite!