Remember Wayne Rogers from M*A*S*H?
Here he is in a 1960 sales film designed to be shown to executives and sales-force personnel working for Purina Pet Foods. It describes a new fall TV series, entitled "Stagecoast West."
Back in 1960, Ralston-Purina also co-sponsored "Leave It to Beaver" and "Cheyenne."
Notice the careful description of cross-promotion with farm and hunting magazines. None of that now!
Note also the new use of point-of-view photography in a dog food commercial. Apparently this was a very new idea 54 years ago!
- Related Links:
** Feed Me Like a Wolf
** No Evidence One Dog Food Is Better Than Another
** Get Over It: Bagged Dog Food is Fine for Fido
** Dog Food: Let's Try Science!
** What is the Work of Dogs in this Country?
** Murder by Can Opener: How Pet Owners Kill Dogs
** A Brief History of Dog Food
** Cruft: The Man That Never Owned a Dog
** Purina Dog Food Ad with Raccoon Hunting Theme