Friday, January 28, 2022

Denigrating Olives?


This color - Pantone 448 C - is considered to be the ugliest in the world

When the Australian Department of Health referred to it as "olive green", the Australian Olive Association complained that this denigrated olives.

Because the color is so underwhelming, it has been used for plain cigarette packaging in many countries interested in reducing tobacco use, including France, the United Kingdom, Ireland, Israel, Norway, New Zealand, Slovenia, Saudi Arabia, Uruguay, Thailand, Turkey, Belgium, and the Netherlands.

The Pantone Color System was actually developed by Robert Ridgway, who was the Smithsonian’s first curator of birds -- a method to standardized print color in bird books.

Olive Sparrow

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