The US and Europe appear to have hit “peak meat” a few years back. As Fast Company notes:
Meat consumption is dropping across Europe and now in the U.S. While still among the countries with the biggest meat appetites in the world, the U.S. Department of Agriculture reports meat eating in the U.S. is on the decline, three decades after health concerns first started denting demand for beef. After peaking at 184 pounds per person annually in 2004, Americans now eat an estimated 167 pounds today, according to the Earth Policy Institute, an environmental think tank, with consumption at its lowest level in more than a decade. (This is boneless weight for beef, chicken, turkey, and pork rather than the higher estimates that include whole carcasses).
Is this because of a rise in vegetarianism?
No.
There are fewer vegetarians in the U.S. now than 20 years ago.
What's interesting is that more people are eating less meat, but fewer people are giving up meat altogether.
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