With an explosion of farm tractors and trucks in the 1930s, 40s, and 50s, a glut of old farm horses and mules appeared on the market. The horse and the mule, once an essential means of production, was now a nearly-useless vestige of another area consuming too much pasture, money, and time.
The solution? Canned dog food.
Canned dog food was heavily promoted in newspapers and magazines, and the television sets now cropping up in upper-middle class living rooms.
Horse and mule meat was touted as a pure and obviously good food or dogs -- real meat for real dogs. If people were now eating everything out of cans, surely dogs should too?
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