Promeal, a South African dog food company, writes:
We trust our food so much, we test it ourselves. Premium pet food undergoes regular taste test.
Yeah, it's 100 percent nonsense. But it's no different from the dishonesty we get from "Honest Kitchen," the bunk being peddled by the Blue Buffalo, the crackpot malarkey peddled by Wysong, or the claptrap pushed by Canine Caviar. Africa has entered the modern world of industrial production and puffery. It's a "flat world" without any height at all.