Barkers for Britain

This is a "Fala Tag" given out as part of the "Bundles for Britain" program created in December of 1939.

Fala, of course, was Franklin Delano Roosevelt's famous Scottish terrier.

The Bundles for Britain program was created by Mrs. Wales Latham, a New York Society lady who organized Americans to knit garments for British sailors fighting the Nazis in the North Atlantic.

The Bundles program focused on producing and shipping needed knitting supplies, instead of collecting money. Storefront drop-in centers were set up to collect knitted goods, and volunteers at these drop-in centers would also sort and repair good cast-off clothing that was being donated to the effort. 

When a little money to ship supplies was eventually needed, Mrs. Latham and her friends created the "Barkers for Britain" which sold 30,000 Fala dog tags at a price of 50 cents apiece -- enough to cover the very low operating costs of this earlly war-time effort.
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