Friday, April 24, 2009

Bravery and Kindness as Brand Builders

I liked this ad from Argentina, despite the improbable story line.

At its core, this ad is about simple dignity and respect, and it's about looking past suits and haircuts and letting everyone have an even chance of confirming your worst beliefs -- and quiet hopes -- about human nature.

If a U.S. bank ran an American version of this ad, I think they would (pardon the pun) be making big bank very quickly.

People know what's right, and they would like to salute it, but most of us are simply not very brave. And yet, when we see bravery -- either personal or corporate -- have any of us ever forgotten it?

1 comment:

Miki said...

Thank you for this link. I shared it with a TG woman tonight - she says it lifted her spirits.

The juxtaposition of bank and person is stunning, especially in light of the conviction of that creep for the murder of Angie Zapata.

R.I.P., Angie....