For some reason, Cadillac decided to get Neal Mcdonough, the creepy-looking homosexual, boy-torturing psychopath from Justified to tout their product using a jingoistic American-arrogance poured into an Italian-cut suit. Maybe self-centered sociopaths are the audience they are trying to reach?
Ford, went in another direction with a wholesome, if slightly atypical, black American woman who is environmentally conscience, thinking about tomorrow, and driving an electric car into a brighter and better future. Maybe community-oriented altruists are the audience they are trying to reach?
And then, there's Subaru which seems unaware that dogs have no money.
Choose or lose. I drive a Ford. So do my dogs.