Monday, February 13, 2012

Keeping It Classy at the AKC




Pedigree dog food was told "thanks, but no thanks" by the AKC because their sponsorship ads for the Westminster dog show “had become too focused on adoptions,” Senior Brand Manager Lisa Campbell told the Associated Press.

Melissa Martellotti, a brand communications manager for Pedigree’s parent company, Mars Petcare US, told The New York Times that dog show officials “felt that our advertising was focused too much on the cause of adoption, and that wasn’t really a shared vision.” She said the Westminster Kennel Club is “focused on the purebred mission, including the adoption of pure breeds as opposed to mixed breeds.”

In short, not killing healthy dogs was getting in the way of selling defective, diseased and deformed pedigree dogs.

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1 comment:

Seahorse said...

These are strikingly uplifting commercials. Anyone who would turn the channel away from watching Westminster because of these is just channel-surfing anyway. Now, those Sarah McLachlan commercials for the ASPCA are easily the most depressing, flippable commercials EVER.

Seahorse