I liked this ad from Argentina, despite the improbable story line.
At its core, this ad is about simple dignity and respect, and it's about looking past suits and haircuts and letting everyone have an even chance of confirming your worst beliefs -- and quiet hopes -- about human nature.
If a U.S. bank ran an American version of this ad, I think they would (pardon the pun) be making big bank very quickly.
People know what's right, and they would like to salute it, but most of us are simply not very brave. And yet, when we see bravery -- either personal or corporate -- have any of us ever forgotten it?