The AKC’s New Strap Line

"Everything We Do, We Do For Dogs" is the new strap line for the American Kennel Club's recent brand campaign, launched in early 2025.

OK, I’ll bite (pun intended).

The AKC is in opposition to bipartisan bills that would give the Justice Department more authority to enforce the Animal Welfare Act, update minimum care standards for commercial breeders, and require federal inspectors to quickly report animal neglect and abuse to state and local officials.

How is the AKC’s opposition to these bipartisan bills *good* for dogs?

Yes, less oversight and less inspection is *great* for the AKC’s puppy mill backers.  

Got that. 

Puppy mills are fine with the AKC, and oversight and inspection of puppy millis is bad for the AKC.

Got it.

But is oversight and inspection of puppy millis bad for DOGS?

Care standards and oversight and inspection is certainly GOOD for dogs.

Opposition to care standards and oversight and inspection is certainly BAD for dogs.

And NO, this is not new stuff.  It’s the same old stuff.

And while folks answer that one, how is requiring inbreeding within a small closed registry good for dogs?

How is promoting deformed and morphologically exaggerated dogs bred in a closed registry good for dogs?

Dogs first?

Not in the AKC.

If the AKC wants their strap line to actually fit, I suggest a small, but meaningful edit:  “Everything We Do, We Do TO Dogs”