From St. Louis Business Journal comes this bit of news about the lying liars at Blue Buffalo:
Connecticut-based Blue Buffalo Pet Products Inc. has agreed to pay $32 million to settle a class action lawsuit with customers of the pet food company over advertising claims about natural ingredients in its products.
Blue Buffalo denied wrongdoing in a Thursday release. Chairman and founder Bill Bishop said in the release the company learned more than a year ago about the misconduct of a former ingredient supplier and a broker.
This is the largest class-action pet food settlement in history.
To be clear, Purina’s separate false advertising case against Blue Buffalo continues, and will almost certainly involve a very large sum as well. Blue Buffalo is trying to rope its suppliers into paying part of that expected fine, but since Blue Buffalo has been a repeat player in the "we have no idea what is actually in our dog food" excuse-game, it's unclear if that gambit will work.
As I noted back in November,
Whether it goes to court or the settlement table, Blue Buffalo is going to lose. It's been caught, and the facts are incontestable. Now the only question is the scope of the sanction and what happens at Blue Buffalo next.
- Related Links:
** Is Blue Buffalo a Howling Liar?
** True Blue Lies from Blue Buffalo
** Blue Buffalo Thinks You Are An Idiot
** No Evidence One Dog Food Is Better Than Another
** Dog Food: Let's Try Science!
** Get Over It: Bagged Dog Food is Fine for Fido
** Wysong the Crackpot Dog Food Maker
** Honest Kitchen?
** What Dog Food Hysterics Won't Tell You
** What is the Work of Dogs in this Country?
** Murder by Can Opener: How Pet Owners Kill Dogs
** Why Dogs are in Better Shape Than Their Owners
** Treat Me Like a Human
** Canned Beaver as Dog Food?
** Dog Food Secrets "They" Don't Want You To Know
** Dog Food Blues: A Waive of Pancreatitis Is Next
** A Brief History of Dog Food
** Dog Food Recipes Cannot Be Patented
** Why Do Dogs Eat Grass?
** HSUS Promoting Imported Dog Food
** Are There Dead Dogs and Cats in Dog Food?