Friday, July 05, 2013

Be More Dog



Nice ad. It's for an Internet and telephone service provider in the U.K. 

The frame they are putting their product in is the notion that the modern world is a pretty cool place, and that instead of being bored with having the sum total of human knowledge in our pockets (it's right there on our smart phones, next to all the music, all the movies, and all the books ever produced),  maybe we should be as thrilled as.... 

As thrilled as what?  Well, as thrilled as a dog with a Frisbee who has an owner eager to throw it!

Boom!

Good message!

Now, how is this company's Internet and phone service?
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