I could not make this up. The new logo for Crufts is now branded as "DFS Crufts" and features a couch in the middle of a dog show ribbon.
Yes, a couch.
DFS is a discount furniture store, which is just as about perfect as last year's winner, an enormously fat Sealyham terrier, looked more like a couch cushion than any sort of dog that was ever supposed to go down a hole after a fox.
As noted in an earlier post entitled The Kennel Club Couch Potato Club
The dog show circuit that was started by a shotgun maker looking to attract hunters by holding a competition for Pointers and Setters has now devolved to a couch company seeking to attract couch potato matrons and their pampered pooches who are led around on string leads.
Of course, The Daily Telegraph asked the real question, in the headline below:
Why not, indeed?
.
4 comments:
Bad, but I personally think "The Kentucky Derby Presented By Yum! Brands" is worse.
http://www.bloodhorse.com/horse-racing/race/USA/CD/2009/5/2/11/kentucky-derby?dayEvening=D
The Kentucky Derby Presented be Elmers Glue would be worst of all :)
P
With the couch or without that is a HIDEOUS logo. It looks like it belongs on a bag of diapers. There is nothing about that logo that says 'dogs,' even 'deformed weird-ass dogs that can't walk and have eyes popping outta their heads.' Yuck.
I simply cannot believe that the people who run Crufts did such a thing. The logo, as far as I can see, will do nothing to help sell sofas, if that was the intention.
It is also unbelievably believably bad graphic design.
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