The Wall Street Journal reported that Starbucks receives over ten times as much traffic to its Facebook page (19.4 million unique visitors each month) as to its corporate website (1.8 million). For Coca-Cola, the divergence is even starker: 22.5 million visitors on Facebook vs. just 270,000 to its website—over 80 times as much traffic.
Thursday, May 19, 2011
Does This Mean I Have to Facebook and Twitter?
In an article that dares to ask Is It Time to Shut Down Your Website?, David Rogers notes: