Over at Veterinary Practice News, they are touting a one-day course that a vet can take to increase his or her revenue stream by $75,000 to $200,000 a year.
And what does this one-day course, that costs a $1,000 per-person, actually teach?
"Dog behaviorism" as taught by someone who seems to have no credentials other than being a self-described "canine trainer and behavior modification specialist" who has "trained and shown dogs and horses all of her life."
No wonder everyone in the veterinary profession has suddenly decided to jump on the "doggy behaviorist" bandwagon.
Don’t send your clients away for dog training. Now, you can provide those desired results with one of your own staff members. Donna has helped hundreds of veterinary technicians and veterinary assistants work in harmony with their veterinary employer utilizing drug therapy coupled with behavior modification. Not only will your office be able to provide clients with this invaluable service, you will have a money making opportunity inside your doors. In just one day, veterinarian assistants and technicians will have the accreditation that will bring in additional income for your office. Donna will provide you with all the information you need to create an immediately profitable Good Dog! business in your practice today.
Right. No need to send your clients to a dog trainer, when you can prescribe "drug therapy" and pocket that money yourself while getting 8 "continuing education" credits for your vet techs at the same time.
And if anyone asks, you can tell them your vet techs are "accredited" by a program certified by the American Association of Veterinary State Boards for veterinary technicians and veterinary assistants. Yes sir! That is indeed impressive.
Just don't tell them that you and your vet tech got all that education in one day, or that it's all based on a book that anyone can buy brand new for $1.74 (or used for as little as $0.01).
Shhhhhhh. Mum's the word. Wink-wink, nudge-nudge. Remember, you're not just a veterinarian now; you're an accredited animal behaviorist.